University of Szeged Knowledge Management Research Center

According to the basic idea of the S2B marketing the commercialization of scientific innovations and intellectual properties requires a specific marketing approach.

In recent decades, the rise of the entrepreneurial university and the need for commercialization of university knowledge has gained significant attention, thus posing major challenges for higher education institutions. The adequacy of commercialization requirements causes problems not only for institutions but for individual researchers as well.

As a meta-level and challenger of „traditional” knowledge management, the holistic approach of knowledge governance is permanently compressing and re-engineering lot of previous, emerging and future-oriented discourses.